I approach everything like there’s a story to figure out…to the point where I once tried to negotiate with a goose over my sushi. Because to me, behavior always means something—I’m wired to understand intent, even when no one’s saying it out loud.

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I’m a strategist who’s always listening for what’s not being said. I pick up on people’s vibes, needs, and subtle behaviors—and turn that into real insight.

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I trust my intuition, I’m grounded in who I am, and I bring that into how I think. I don’t just analyze audiences—I actually get them.